Genevieve joined Pearson in 2002 as Group Sales Director for Penguin UK. In 2007 she took on the role of Global Digital Director to spearhead Penguin’s efforts and investments in the digital world. In 2009 she became the Director of Digital Strategy at Pearson PLC to tackle similar challenges and extend her expertise and programmes across Pearson. In 2010, in addition to her role as Director of Digital Strategy, Genevieve took on the leadership of Pearsons worldwide technology function as CIO. As CIO, Genevieve oversees the strategy, architecture and implementation of all Pearsons worldwide IT operations. She leads teams responsible for Pearsons core infrastructure, software and enterprise systems as well as consumer-facing product technologies. She continues to identify, share and commercialise relevant new technologies and is committed to the development of technology talent and leadership.